Innovation on Billboard In Navi Mumbai
Lodha Group- For Lodha Palava Township
A busy, traffic-heavy Thane Belapur Road was chosen to do innovation and
a billboard of size 30’x30’ at Rabale station was shortlisted. The idea
of showcasing rainwater harvesting on a billboard was a unique yet
difficult one as far as execution is concerned. Our team of experts came
out with the idea of building up a funnel with an attached water tank
on a billboard. The funnel was to collect the rainwater and later stored
it in a water tank attached to it. Then, the water will be distributed
in nearby slums for daily chores like washing utensils and clothes, etc.
With the help of fabricators, we constructed a 15’x15’ feet real funnel
with a water tank on a billboard and it stored the water for 30 days.
Impact
The innovation was instantly picked up by the travellers of Thane-Belapur Road and soon became the talk of the town. We were able to carry out this innovation successfully and the entire innovation short film was made. Client used it for the promotion of Lodha Palava’s sustainability initiatives, and was super happy with the work which we did.
Strategy
Lodha Palava, a residential township on Shilphata Road- Kalyan
Dombivali, built by Lodha Group. The client’s brief was, they wanted to
portray their CSR initiative of Rain Water Harvesting which is used in
Lodha Palava Township, on the billboard through OOH innovation.
Client
Lodha Group- For Lodha Palava Township
Locations
Navi Mumbai, Mumbai
Services Provided
Innovation on Billboard In Navi Mumbai.
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