Bus Wraps and Bus Shelters

Adlab’s Imagica Theme Park

Looking at their budget and the diverse group of audience they wanted to reach, we suggested a very unusual plan of not using any billboards to display their creatives. Instead, we recommended taking only bus queue shelters and buses across various points of the cities they wanted to target.

Impact

Bus Wraps and Bus Shelters

Client

Adlab’s Imagica Theme Park

Campaign Objective

Brand awareness and Sales through OOH

Result

About 300 Bus Shelters were lit up and 250 Buses roamed every nook and corner of the city with Imagicaa creatives. The media campaign resulted in recording the highest gross ticket sales of the theme park during and after the campaign

About SHREE Advertising

Shree Advertising and Marketing Pvt Ltd. is an outdoor advertising agency providing a one stop solution to all kinds of OOH assets and media solutions to ensure your business’s outdoor presence is stronger than ever.

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Shree Advertising & Marketing Pvt Ltd.
201, 2nd Floor, Big Splash
Nr. Navratna Hotel, Sec-17 Vashi Navi Mumbai
400703.

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